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Global repositioning 

A global PR strategy adapted across local markets helped build FITCH’s reputation and open up business opportunities at the local and global level.

The strategy included developing regional teams, training senior executives and up-and-coming talent for social media engagement, media interviews and public speaking to embed PR thinking into the business.

The approach led to broadcast, business and trade press coverage across all markets and keynote opportunities at key global and regional events. It also helped FITCH to win game-changing clients.