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Introducing an evolving brand to media

A leader in sustainable, inclusive public building design for over 40 years, architecture firm hcma had a new brand to launch.

The rebrand was an opportunity to introduce hcma’s refreshed identity, purpose and expanded communication design offer to media.

The campaign caught the interest of top design publications and websites. It connected hcma with a whole new segment of the design community, establishing relationships that would lead to future news and thought leadership opportunities. 

Some results:

hcma tote bag