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A mission-critical new direction

We worked with the UK’s Design Council from 2021-2023 to raise awareness of its urgent new mission called Design for Planet.

 

The first Design for Planet Festival relied on press outreach and social media to drive awareness and participation. A three month campaign, including features in Creative Review, Design Week, Dezeen, Architect’s Journal and on Scottish national & local media, helped establish the mission and build engagement.

The online Festival was attended by 5,000 people and the positive social media engagement was some of the highest Design Council had ever seen on its channels.

We worked with Design Council again following its brand refresh. Features in the UK’s top design and marketing trades, Design Week and The Drum, helped the Council connect with one of its core audiences.

Design Council logo