big fish spent almost 30 years helping some of the UK’s most iconic supermarket brands stand out on the shelves.

First, we identified a series of quick wins to introduce big fish to media. This activity helped us to build up to a bigger moment that would take time to plan.

Working closely with the brand-side and big fish teams, we launched Dutch online supermarket Picnic’s new private label at an Amsterdam media event. The range of 2000 products had been designed by big fish. 

The project featured in Dutch, UK, and European grocery trade publications, as well as creative trade media, cementing big fish’s creative reputation and leading to new business opportunities.